Para el control del Plan de Marketing, es necesario evaluar periodicamente los siguientes ratios …
Distribución numérica: Indica la cantidad de puntos de venta de un canal determinado en el que el producto o servicio está distribuido. Se expresa en porcentaje. Se calcula:
Nº de establecimientos donde el producto esta distribuido / Nº total de establecimientos que venden este tipo de producto * 100
Distribución ponderada: Indica la calidad de los puntos de venta de un canal determinado donde el producto está distribuido. Se calcula:
Ventas en euros de establecimientos donde el producto esta distribuido / Ventas totales en euros del mercado * 100
Cartera de clientes: Indica la evolución de la cartera de clientes en un periodo determinado. Se calcula:
Nº clientes actuales / Nº clientes anteriores * 100
Nivel de actividad: Indica el porcentaje de clientes de la cartera que realizan pedidos en un ciclo de ventas determinado. Se calcula:
Clientes con pedidos / Total cartera clientes * 100
El saber es poder 
Muy buena la informacion, aunque seria mejor si fuera mas detallada o amplia ;)…GRacias de todas formas…
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